Often a business will interact with its social networks once a week and then complain about not seeing any activity or growth in performance. There are thousands of posts a day on multiple social platforms. Making several posts once a week (or less) will become lost to potential clients. Making a daily post across all of your social networks will consistently appear throughout these platforms and over time, create a stronger, organic growth for your business.
Monitor social platform and website performance
Once you have a few weeks of consistency, review your posts performance and compare that with your website traffic. Most social platforms provide basic data. Advanced tools will provide more detailed information. Google Analytics will provide insight to the popular posts that referred to your company’s website. Other tools like Shortstack can provide data specific to contest campaigns and individual posts.
Engage with followers by creating relationships
Consistently posting content to social networks means that you will start to see interaction from potential clients. Do not ignore these interactions. Reach out to users that like a post and encourage them to follow or connect with your business. All comments are a chance to boost social media performance. Even negative comments. Be timely and respond. This shows that you are available and interested in what people are saying.
Be original and entertaining
Overall it is important to be original. Funny posts gain more interaction and visual posts gain more traffic. Do not be afraid to put your company out there. More tools are becoming available that automate responses. Your followers are human and they want to create a relationship with a company of humans. Do not use general responses. Instead comment directly to the subject and encourage the conversation.