For Immediate Release
MoDuet, a boutique multilingual digital marketing agency based in Louisville, Kentucky, was invited to present at a Louisville Small Business Development Center webinar focused on helping local businesses get better results from their websites. The session, titled “How to Fix Your Website to Start Converting Traffic Into Sales,” featured MoDuet team members Harper Bennett, Patricia Franco, Zoe Benway, Colin Haley, and Aaron Bacon.
About the Session
The webinar addressed one of the most common and costly problems small businesses face online: generating website traffic without generating sales. The MoDuet team walked attendees through the real reasons most websites fail to convert, what high-performing websites do differently, and the practical steps any business can take to start turning visitors into customers.
A lot of small businesses think their problem is traffic, but more often than not, the problem is what happens after the click. Your website either closes the deal or loses it, and most websites are losing it quietly every single day.
Harper Bennett, Account Manager & Digital Strategist at MoDuet.
Topics covered included homepage structure and messaging, mobile optimization, page speed, SEO that attracts qualified traffic, landing pages for paid advertising, trust-building elements, branding, lead capture automation, and analytics. The session also introduced MoDuet’s four-step website optimization process, from initial audit through ongoing conversion rate optimization.
The presentation emphasized a core principle the team returns to consistently in their client work: driving traffic without a conversion strategy is like pouring water into a leaky bucket. The goal of a well-built website is not to look good. It’s to work as the business’s most powerful revenue-generating asset.
About Louisville SBDC
The Louisville Small Business Development Center is a resource partner of the US Small Business Administration that provides free consulting and low-cost training to small business owners and entrepreneurs in the Louisville region. MoDuet was invited to contribute expertise as part of the SBDC’s ongoing educational programming for local businesses.
Watch the Recording
The full webinar is available on the Louisville SBDC YouTube channel.
Watch the recording→
About MoDuet
MoDuet is a full-service digital marketing agency founded in 2012 and headquartered in Louisville, Kentucky. Specializing in SEO, paid ads, website design and development, branding, and multilingual marketing in English, Spanish, and French, MoDuet helps businesses get found, convert visitors, and scale online. MoDuet is a certified Google Partner and Shopify Partner. Learn more at moduet.com.
MEDIA CONTACT
support@moduet.com
+1 (502) 509 5778
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