MoDuet Founder Aaron Bacon Featured on In Good Company, Louisville Podcast

About the episode

In the episode, Bacon sits down with Chamberlain for a candid conversation about websites, digital marketing, AI, business growth, content strategy, and the importance of relationships in building a stronger online presence. Bacon shares the story of how MoDuet got its start in 2012 as a web design and hosting company and how it evolved into a full-service digital marketing agency serving clients across the US in English, Spanish, and French.

The conversation covers a wide range of topics relevant to small business owners, including how the pandemic shifted the way businesses think about e-commerce and online visibility, when to use AI and when human strategy matters more, and how to approach tools like Shopify, HubSpot, and Google Workspace. Bacon also addresses one of the most common challenges he sees among small business owners: trying to do everything alone.

Topics covered in the episode included how MoDuet evolved from a web design and hosting company into a full-service digital marketing agency since its founding in 2012, how the pandemic accelerated the shift to e-commerce and online visibility for brick-and-mortar businesses, and why relationships and partnerships have always been central to the way MoDuet works with clients.

Bacon and Chamberlain also explored the role of AI in content creation and SEO, how MoDuet uses tools like Claude, Shopify, HubSpot, and Google Workspace to serve clients more effectively, and why business owners often get overwhelmed by technology decisions. The conversation touched on why stopping marketing can slow growth, how content writing helps agencies better understand their clients, and what a real marketing campaign actually looks like in practice.

The episode also addressed one of the most common reasons local businesses plateau: trying to do everything alone without a clear marketing strategy. Bacon shared how MoDuet approaches free marketing and competitor analysis, what the first step looks like for a business that needs help, and why a marketing analysis costs nothing but can change everything.

About In Good Company, Louisville

In Good Company, Louisville is a weekly podcast hosted by Ashley Chamberlain, where entrepreneurship meets practical business advice for small business owners. From cash flow blueprints to marketing tips for solopreneurs, the show delivers actionable insights you can apply right away. Ashley is also the founder of Chamberlain and Good Company, a bookkeeping and fractional CFO firm dedicated to financial empowerment for small to mid-sized service businesses. The podcast is available on YouTube and Apple Podcasts.

Watch the episode

The episode is available now on the In Good Company, Louisville YouTube channel at youtube.com/@InGoodCompanyLouisville.
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