CASE STUDY
The Louisville Cardinal
About The Louisville Cardinal
https://www.louisvillecardinal.com/
The Louisville Cardinal, established in 1926, stands as the independent student news source for the University of Louisville in Louisville, Kentucky, USA. Transitioning to an exclusive online platform at louisvillecardinal.com, it continues its legacy of providing a rich journalistic experience for aspiring student journalists. Under the guidance of faculty adviser Ralph Merkel, the current Editor-in-Chief is Tate Luckey, leading the way in delivering relevant news and stories to the university community.
Why MoDuet?
MoDuet has played a pivotal role in assisting numerous schools, organizations, and online media outlets in effectively managing and optimizing their online presence and digital footprint. By leveraging MoDuet’s expertise and solutions, these entities have been able to enhance their visibility, engagement, and impact in the digital realm.
MoDuet recognized a pressing need to assist a local student-run organization in expanding its readership and bolstering its reputation within the community. By offering support and guidance, MoDuet aimed to foster the growth and success of the organization, creating a mutually beneficial partnership that would benefit both parties in the long run.
The Problem
The Louisville Cardinal’s website faced a detrimental situation when it became the target of online malicious activity. This unfortunate event was exacerbated by the inadequacies in its hosting infrastructure and a compromised file structure. Additionally, the website encountered persistent hosting difficulties and was found to be outdated, presenting significant obstacles for the editors working on behalf of the School.
The Result
By utilizing this website as a support for their print newspaper, the Louisville Cardinal implements a design that closely emulates a traditional newspaper layout. The homepage is thoughtfully structured to spotlight the latest news and articles, creating an engaging experience for readers seeking fresh and pertinent content. Furthermore, the internal pages maintain this design philosophy, ensuring that visitors can seamlessly navigate through different sections. An innovative advertising addon has been integrated, enhancing the placement and measurement of ads to optimize revenue streams. The user-friendly navigation system effectively guides readers to explore various sections of the digital newspaper, fostering a higher level of interactivity and retention.
The hosting infrastructure was recently upgraded to ensure secure hosting and management of an active audience, offering direct access for the staff at the newspaper. The ongoing support provided by MoDuet not only gives The Cardinal peace of mind but also provides them with an entire dedicated team to focus on addressing and fulfilling their online requirements and goals.
At MoDuet, our dedicated team engages in close collaboration with our valued clients. Together, we offer a unique perspective on our ongoing projects, exploring how they intersect with emerging market trends and user insights. By fostering this collaborative approach, we ensure that our endeavors are finely tuned to meet the evolving needs of our audience.
We don’t just provide honest analyses. Our collaborative efforts lead to the development of engaging content, including well-researched and informative blogs that delve deep into various topics. Additionally, we produce top-notch podcasts available on major platforms, delivering valuable insights and discussions. Moreover, our team meticulously crafts engaging social media posts that resonate with our audience, fostering meaningful interactions and connections.
MoDuet ensures consistent communication by conducting regular check-ins with clients. These check-ins involve engaging in transparent conversations to provide continuous consultation and support throughout the client’s journey. By fostering open dialogue and offering guidance at each step, MoDuet aims to build strong, lasting relationships with clients based on trust and collaboration.
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