CASE STUDY
E-Commerce Sales Affected By Website Performance
The Online Store
A local company that expanded into a global online store over the course of several years. The company operated with minimal staff, handling product management, website maintenance, fulfillment, and administration internally, with limited external marketing support.
Why MoDuet?
MoDuet saw concerns in WooCommerce setup and structure that affect performance and usability.
MoDuet identified holes in website site analytics and workflow capabilities.
MoDuet has helped online stores and companies extend their reach and boost online sales.
MoDuet values SEO, SEM, and Social Media for meeting users’ needs.
MoDuet supports websites meeting demands with SCHEMA, Rich Snippets, meta info, accessibility features, & enhancements.
The Problem
Sales hit a plateau, user interaction dwindled, and growth through SEO or Ads stalled. It was identified as a usability issue, prompting an upgrade to modern WordPress and WooCommerce systems. However, after a year on the new platform, sales, traffic, and user engagement plummeted. The formerly successful company spent a year puzzling over the unexpected sales decline following significant alterations.
The Result
MoDuet walked with the client to first fully understand how they got to their current point and worked with them to provide a new website built around their products, user experience and order fulfillment. In addition to rebuilding their website, MoDuet has improved SEO, Social Media and Email sales while decreasing Ad spend.
MoDuet accomplished this by moving the store from WooCommerce to Shopify. Shopify provides more tools, resources and better user experience for Ecommerce success.
Three month conversion report*
| 2023 (WooCommerce) | 2024 (Shopify) | Difference | |
|---|---|---|---|
| Bounce Rate | 52,429 | 30,915 | -41% |
| Products Sold | 2,439 | 3,416 | 40% |
| Orders | 1160 | 1480 | 28% |
| Total Sales | $41,078.25 | $49,702.31 | 21% |
* WooCommerce November – January, Shopify February – April
Sales by month*
*Shopify sales report
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