Anyone who has followed the CBD (cannabidiol) industry knows it’s a market on the move. The global market has rocketed from vague obscurity to a mind-boggling $9.4 billion since the 2018 legality of hemp-derived CBD. This explosive growth isn’t just a flash in the pan – by 2027, the market is predicted to be worth a whopping $31.85 billion.

This article explores the key drivers of this opulent growth, and more importantly, provides guidance on how retailers can maximize the potential of the CBD market. Whether you’re a business-minded individual looking for opportunities or a CBD retailer aiming to expand your business, this post is for you.

Here are the top eight CBD trends to watch in 2025 that are set to transform the future of this lucrative industry:

1.Transparency and quality standards in CBD are non-negotiable
The increase in CBD’s popularity has amplified consumer demand for transparency, safety, and superior quality. Clear labeling, third-party testing, and high-standard quality are now the minimum expectation for discerning CBD consumers. Retailers who want to succeed in this new landscape need to distinguish themselves by prioritizing product quality and demonstrating a proactive commitment to safety.

2. A new wave of CBD education
Still, a significant knowledge gap prevails amongst consumers. To bridge this gap and boost sales, CBD retailers have to shift their focus from mere product promotion to imparting knowledge about CBD’s benefits, proper usage, and potential effects.

3. Wellness and CBD – a marriage made in heaven
CBD’s legalization in 2018 saw a surge in interest for its wellness potential. People want to learn about, and more importantly, purchase CBD products. Leveraging your online presence to meet this demand can work wonders for your business.

4. The influx of big retail into CBD
CBD’s rising popularity has led to its adoption by larger retailers. This shift benefits small to medium businesses too, as the prevalence of CBD products in mainstream retailers boosts credibility and consumer confidence.

5. Paying attention to pets – a new frontier for CBD
The CBD pet segment promises a huge opportunity. If you’re a CBD retailer, expanding your range to include merchandise for pets would be a wise move.

6. CBD beverages are ‘in’
Sales of CBD beverages saw a hefty 36.5% rise in 2023. Consumers looking for a convenient way to incorporate CBD into their daily routines are driving this trend.

7. The rising popularity of other cannabinoids
It’s not just CBD that’s in the limelight. Other compounds like CBG (cannabigerol) and CBN (cannabinol) are gaining attention for their unique properties. Developing and educating customers about these products will help retailers standout.

8. The future is omnichannel
Retailers selling CBD must adopt an omnichannel approach to remain competitive. A strong online and offline presence is the key to succeeding in this dynamic space.

Grow Your CBD Business with Confidence

The CBD industry is evolving at lightning speed, and staying ahead can feel overwhelming.

• Which products should you stock?
• What trends are shaping the future?
• Who are your key customers to target?

The key to navigating these challenges is partnering with MoDuet. We provide the tools and insights you need to outpace the competition and grow your business.

Success doesn’t happen overnight. It takes consistent effort, strategic experimentation, and the ability to adapt to your market’s ever-changing demands.