CASE STUDY
The Louisville Cardinal
About The Louisville Cardinal
https://www.louisvillecardinal.com/
The Louisville Cardinal is the independent student news source at the University of Louisville in Louisville, Kentucky, USA. It is now exclusively online at louisvillecardinal.com. The Cardinal was founded in 1926. The Cardinal serves as an outlet for aspiring student journalists. Ralph Merkel is the faculty adviser and Tate Luckey is editor-in-chief.
Why MoDuet?
MoDuet has helped schools, organizations and online media outlets navigate their online footprint.
MoDuet saw a need to support a local student ran organization and help them grow their readership and reputation.
The Problem
The Louisville Cardinal’s website fell victim to online malicious activity due to inadequate hosting and a compromised file structure. Moreover, the website suffered from ongoing hosting issues and was outdated, posing challenges for the editors at the School.
The Result
By utilizing this website as a support for their print newspaper, the Louisville Cardinal implements a design that emulates a newspaper layout. Notably, the homepage and internal pages feature designated spaces to showcase fresh and pertinent content, while an advertising addon enhances the placement and measurement of ads. The navigation system effectively highlights each section of the newspaper, fostering a higher level of engagement.
The hosting was upgraded to securely host and maintain an active audience while providing direct access for the Staff at the newspaper. Ongoing Support provided by MoDuet gives The Cardinal piece of mind and an entire team to focus on their online needs.
Concierge Consulting Services
We don’t simply offer honest analyses. Together, we create compelling content such as informative blogs, top-notch podcasts on major platforms, and carefully crafted social media posts.
MoDuet maintains regular check-ins with clients, participating in transparent conversations to offer ongoing consultation.
