With the impact of tariffs affecting product prices, shoppers are becoming savvier in managing their budgets. According to February 2025 data from Numerator, less than 10% of shoppers don’t plan to adjust their shopping habits in response to higher prices. For the majority, strategies like sales hunting and couponing are becoming essential tools for offsetting rising costs.
At MoDuet, our mission is to empower retailers with actionable, data-driven insights. By understanding how consumers adapt to market challenges, you can position your business to thrive, even during uncertain times.
What Are Shoppers Doing to Manage Price Changes?
Spotting Sales and Using Coupons
The most popular approach among shoppers is leveraging sales and coupons. A striking 95% of consumers worldwide are even willing to trade personal data for discounts or promotional offers, according to August 2024 research by Marigold. This demonstrates how crucial discounts and deals are in influencing purchase behavior.
The New Cost-Conscious Mindset
From stockpiling essentials during sales to comparing prices across multiple platforms, shoppers are becoming increasingly proactive. They’re seeking maximum value in every purchase, making it imperative for retailers to highlight affordability and transparency.
What Retailers Can Do to Stay Ahead
By understanding current consumer behaviors, retailers can better meet their customers’ needs. Here are some strategies to implement:
- Highlight Value in Your Products
Make it easy for shoppers to see the savings. Whether it’s through price comparisons, bundle offers, or loyalty discounts, emphasize the value your store provides.
- Promote Domestic Products
Many shoppers are shifting toward domestic options due to tariff impacts. Showcase your locally sourced products and craft a narrative around supporting local businesses.
- Offer Data-Driven Deals
Use customer insights to create personalized discounts and targeted campaigns. Shoppers are willing to exchange their data for better deals, so make their experience worthwhile while respecting privacy.
- Prepare for Stockpiling Behavior
Adjust your inventory strategies to account for shoppers bulk-buying during sales. Ensure you’re meeting this temporary demand without overstocking beyond the sales period.
- Build a Community Around Savings
Create an online hub for sharing deals, tips, and exclusive coupons. Build trust by showing you understand the financial pressures your customers face.
Turning Challenges into Opportunity
Market uncertainties, like price hikes from tariffs, can disrupt traditional shopping patterns. But they are also an opportunity for retailers to adapt and shine. By leveraging insights into shopper behavior and responding with strategic adjustments, your business can not only weather the storm but attract new loyal customers.
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