Search Engine Optimization, or SEO, is increasing your sites visibility. It increases where your site falls in any given google search. The general idea is that SEO increases your sites visibility in relevant Google searches with the end goal of increasing site traffic. Additionally, you want to increase both the quantity of traffic, but also the quality. This is all done through organic search engine results. What does this mean? We’ll break it down for you.

What do we mean when we talk about improving your site’s traffic quantity? We mean exactly that! Search Engine Optimization is meant to drive more users to your site. This allows you to showcase your company, products, mission statement, etc. to more people. The more people that come to your website, the more that will view what you have to offer, boosting your business. However, you don’t just want an improvement to quantity. This leads us into quality traffic.

Next, we have quality traffic. Quality traffic is very important while improving your website’s SEO. Not only do you want increased traffic. You want an increase in quality visitors to your site. This means you’re getting visitors that are there for the products you offer. So, your site is not only getting more visitors, but also happier ones who are interested in what you have to offer.

Lastly, we have organic results. What are organic results. Well, SEO excludes paid advertisements and direct results. This means that organic results stem from a basic web search. If I google search “breakfast recipes” hundreds of results will appear. These will be different sites that offer their recipes, a collection, etc. The more content you have on breakfast recipes the higher your results will appear. This will be covered in a more in depth article on how to properly implement SEO. For now, if you want more info, HERE is another resource that talks about these 3 points and more.

SEO boosts your website’s visibility on Google searches, driving more users to your site. It focuses on increasing both traffic quantity and quality, attracting visitors interested in your products. Organic search results exclude paid ads, emphasizing the importance of relevant content for higher rankings.