The Louisville Cardinal has been the independent daily student produced news of the University of Louisville since 1926. Its main focus is to be a media outlet for the public concerning the latest news, sports, opinions and features surrounding the University. The interest is to communicate and connect with students, faculty and the public. This is achieved through the Cardinal‘s website. The student writers work hard to produce reliable content for the community.

Early on The Louisville Cardinal was in need of a reliable website hosting company and a website that was easy to update and maintain. During peak times for the University the site would become viral and often crash because it could not support the sudden influx of traffic. Writers complained that they could not accurately post or edit new content in a timely manner. The organization also required space to provide advertisers with an outlet and gain support from the public.