While every business is different, a few metrics are especially valuable for small and mid-sized companies.
These include:
- Qualified leads
- Customer acquisition cost
- Conversion rate
- Revenue generated
- Customer retention
- Marketing ROI
Many businesses become distracted by vanity metrics such as follower counts or impressions.
Those numbers can provide useful context, but they should not replace measurements that directly relate to business performance.
The most important metrics are the ones that help you make better decisions.
