The right metrics depend on what you want social media to accomplish.
Common metrics include:
- Reach
- Engagement
- Website traffic
- Follower growth
- Click-through rate
- Leads generated
- Form submissions
- Direct messages
- Conversions
Rather than tracking every available metric, focus on the numbers that align with your goals.
For example, a business focused on lead generation should pay closer attention to inquiries and conversions than follower growth. A business focused on brand awareness may prioritize reach and engagement.
Good measurement starts with understanding what success looks like for your business.
