User experience, often called UX, refers to how people interact with your website and how easy or difficult that experience feels.
A positive user experience helps visitors find information quickly, navigate confidently, and complete desired actions without frustration. A poor user experience creates confusion, increases bounce rates, and can drive potential customers away.
UX includes elements such as navigation, page structure, readability, mobile usability, page speed, forms, calls to action, and overall site organization.
Many businesses focus heavily on appearance while overlooking usability. A beautiful website that is difficult to navigate will often perform worse than a simpler site that helps visitors accomplish their goals quickly.
Good UX reduces friction and makes it easier for visitors to become customers.
