Website performance is only one piece of the puzzle.
Visitors may have a poor experience because of:
- Slow loading pages
- Confusing navigation
- Cluttered layouts
- Poor mobile usability
- Difficult forms
- Weak calls to action
- Outdated content
- Broken links
- Inconsistent design
Many websites struggle because they focus heavily on appearance while overlooking usability.
A good website should help visitors find information, understand what your business offers, and take action without confusion. Every obstacle increases the likelihood that visitors will leave before becoming customers.