Absolutely.
While search has evolved significantly with AI-generated results, AI Overviews, and answer engines, people still rely on search to make decisions every day.
In fact, the rise of AI has made high-quality content even more important. Businesses that demonstrate expertise, answer questions clearly, and provide useful information are better positioned to benefit from both traditional search and AI-powered discovery.
SEO today is no longer just about rankings. It is about visibility wherever people search for answers.
