There is no fixed timeline, but most businesses should evaluate their website every few years.
A redesign may be appropriate when the website no longer reflects the business, performs poorly, creates usability issues, or fails to support current marketing goals.
However, not every problem requires a complete redesign. Many websites benefit from ongoing improvements rather than starting from scratch.
Before investing in a redesign, consider whether the underlying issue is related to messaging, content, performance, user experience, or functionality.
The goal is not to redesign a website because it feels old. The goal is to improve business results.
