Most small and mid-sized businesses should focus on a limited number of channels initially.
Trying to manage too many channels at once often results in inconsistent execution and diluted results.
A better approach is to identify the channels most likely to reach your audience and invest in those first.
Once a channel is performing consistently, additional channels can be added strategically.
Businesses often see stronger results from mastering two or three channels than from spreading resources across six or seven.
Focus creates momentum.
