A landing page is a focused page designed to encourage a specific action.
Unlike a traditional website page that may serve multiple purposes, a landing page is built around a single goal. This might include generating leads, promoting a service, collecting email addresses, or supporting a marketing campaign.
Landing pages typically contain:
- A clear headline
- Supporting information
- Benefits
- Trust signals
- A strong call to action
By removing distractions and maintaining focus, landing pages often convert better than general website pages.
They are especially useful for advertising campaigns, lead generation efforts, and targeted marketing initiatives.
