Yes.
Visitors expect websites to load quickly and function smoothly. When a website feels slow, users are more likely to leave before exploring your services, filling out a form, or contacting your business.
Every extra step or delay introduces friction into the customer journey. Some visitors may simply abandon the site and continue their search elsewhere.
This is especially important for businesses that rely on lead generation. If your website is often the first interaction a potential customer has with your business, a poor experience can create a negative impression before a conversation even begins.
Improving website performance can help reduce abandonment and create more opportunities for visitors to become leads.
